Behind the Scenes: Parallax at BETA International 2025

What a whirlwind two days we had at BETA International 2025! As one of the leading trade shows in the equestrian and country sectors, BETA offers exhibitors a unique opportunity to showcase innovation, connect with key retailers, and stay ahead of industry trends.

Meeting Retailers & Strengthening Connections

One of the highlights for us was meeting so many retailers new and familiar. These conversations allowed us to introduce the Parallax story — from our signature designs and performance-driven features to the passion behind every product. It’s always rewarding to see how our vision resonates with those on the ground who bring equestrian gear to stables and arenas.

We also used the show to deepen relationships with existing stockists, talk about upcoming product additions (like our pastel snack & play balls!) and explore new distribution possibilities.

Networking, Learning & Inspiration

BETA 2025 wasn’t just about showcasing—there was a strong focus on education and industry insights. This year’s show broke attendance records, drawing over 3,075 visitors across the two days — a 10% increase on previous events. The show also featured fresh additions like a Business Pavilion and a Hosted Buyer Programme, bringing in international decision-makers.

We attended seminars and panel sessions that challenged us to think bigger about sustainability, brand storytelling, and how product innovation can push the industry forward. One recurring theme: consumers increasingly value authenticity, quality, and transparency.

What We’re Taking Home

• New retail partnerships are already in discussion, expanding our reach into more stables, tack shops, and independent stores across Europe and the UK.

• Product feedback from live demos gave us practical insights for tweaks and improvements.

• Industry trends like the integration of lifestyle branding, modular design, and more colour options will inform our upcoming launches.

• The excitement and energy at BETA reminded us why we do what we do — seeing people light up when they interact with our gear is the fuel for Parallax’s future.

Thank you to everyone who visited our stand, shared stories, and believed in Parallax’s vision. We return from BETA 2025 energised, inspired, and ready to bring even more innovation to the equestrian world.

Stay tuned — we’ve got big things ahead. 🐴✨